Pier 39
Pier 39
Take a historic promenade and add waterfront eateries, lively fairground fun, and whimsical shops. PIER 39 captures the spirit that San Francisco is famous for, just a 5-minute walk from Hotel Zephyr. You’ll quickly see why PIER 39 is one of the city’s most beloved attractions and the focal point of Fisherman’s Wharf. From sea lions to spectacular views, discover all the playful possibilities.
Shop
Krazy Kaps
Where better to head on a chilly San Francisco day than Krazy Kaps for a variety of the craziest headwear around? From pirate hats to twirly beanies, Krazy Kaps carries a special hat for every occasion.
Leftys—The Left Hand Store
Are you left-handed? Do you know someone who is? Get in gear at Lefty’s San Francisco – The Left Hand Store with pencils, scissors, notebooks, can openers and anything else you can think of, designed especially with “lefties” in mind. The store even sells left-handed guitars!
Magic Shop by Vanishing
The Magic Shop by Vanishing Inc. is the one-stop shop for all your magical needs! Impress your friends with the magic tricks you learn and purchase, and also take home books and manuals for magicians in training.
Only in San Francisco
Only in San Francisco has every souvenir and gift you could imagine. No matter what you love about San Francisco, you’ll find something to remember it by at Only in San Francisco.
Lola
LOLA, meaning grandmother in the Philippines, is a locally owned and operated Bay Area business. Filled with items created by local designers, LOLA is the perfect place to honor loving memories and find a gift that reminds you of home.
Charms By The Bay
Charms by the Bay has the largest collection of charms in the USA. Featuring 14kt gold and sterling silver charms and bracelets, including San Francisco’s main attractions (Cable Cars, Golden Gate Bridge) along with Napa and Monterey. Plus hundreds of other charms to choose from. Our PANDORA Shop-N-Shop collection of beads, charms, rings, bracelets and necklaces are also available.
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Krazy Kaps
Krazy Kaps
Learn MoreWhere better to head on a chilly San Francisco day than Krazy Kaps for a variety of the craziest headwear around? From pirate hats to twirly beanies, Krazy Kaps carries a special hat for every occasion.
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Leftys—The Left Hand Store
Leftys—The Left Hand Store
Learn MoreAre you left-handed? Do you know someone who is? Get in gear at Lefty’s San Francisco – The Left Hand Store with pencils, scissors, notebooks, can openers and anything else you can think of, designed especially with “lefties” in mind. The store even sells left-handed guitars!
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Magic Shop by Vanishing
Magic Shop by Vanishing
Learn MoreThe Magic Shop by Vanishing Inc. is the one-stop shop for all your magical needs! Impress your friends with the magic tricks you learn and purchase, and also take home books and manuals for magicians in training.
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Only in San Francisco
Only in San Francisco
Learn MoreOnly in San Francisco has every souvenir and gift you could imagine. No matter what you love about San Francisco, you’ll find something to remember it by at Only in San Francisco.
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Lola
Lola
Learn MoreLOLA, meaning grandmother in the Philippines, is a locally owned and operated Bay Area business. Filled with items created by local designers, LOLA is the perfect place to honor loving memories and find a gift that reminds you of home.
-
Charms By The Bay
Charms By The Bay
Learn MoreCharms by the Bay has the largest collection of charms in the USA. Featuring 14kt gold and sterling silver charms and bracelets, including San Francisco’s main attractions (Cable Cars, Golden Gate Bridge) along with Napa and Monterey. Plus hundreds of other charms to choose from. Our PANDORA Shop-N-Shop collection of beads, charms, rings, bracelets and necklaces are also available.
Dine
Find delicious on the daily. Don’t miss The PIER’s iconic dishes—clam chowder served in a sourdough bread bowl and fresh-caught Dungeness crab. From tacos to tiramisu, lobster tails to lasagna, eating at PIER 39 is an experience to be savored—especially with a glass of local California wine and views of Golden Gate Bridge and San Francisco Bay.
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Boudin Bakery Cafe
Whether you’re enjoying clam chowder, chili or the soup of the day in a sourdough bread bowl, or feasting on our fresh sandwiches and salads, you’ll soon know why Boudin Bakery Cafe has been called the home of fresh-baked sourdough bread. Be sure to save room for Boudin’s other baked goodies and tasty treats.
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Crab House
Crab House is known for its world-famous “Killer Crab®” (2lb+ whole Dungeness Crab roasted in a secret garlic sauce and served on a sizzling iron skillet) as well as sizzling shrimp and mussel skillets, garlic noodles, crab fried rice, crab chowder and more. If you love crab, this is THE place.
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Fog Harbor Fish House
Fog Harbor Fish House, ranked one of Yelp’s Top 5 Seafood Restaurants in San Francisc, offers indoor and outdoor dining with incredible waterfront views, fresh 100% sustainable seafood, Dungeness crab, award-winning clam chowder, California wines and more.
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Pier Market Seafood Restaurant
Pier Market is well known for its award-winning clam chowder, mesquite-grilled sustainable seafood and fresh sourdough bread served complimentary to every table. Dine on the heated outdoor patio or in the dining room with views of the San Francisco Bay. Full Bar.
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Players Sports Grill & Arcade
Players Sports Grill & Arcade, located at the Bay End of The PIER, boasts 12,000 square feet of dining, games, drinks and bay views.
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Swiss Louis Italian & Seafood Restaurant
Located halfway down The PIER on the upper left-hand side, Swiss Louis Italian and Seafood Restaurant is a San Francisco tradition since 1936. Our waterfront dining room provides a magnificent view of the Golden Gate Bridge, Alcatraz and the always entertaining sea lions.
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Play
Aquarium of the Bay
Smithsonian-Affiliated Aquarium of the Bay on PIER 39 offers a magical lens into the beautiful ecosystems of the San Francisco Bay & California Coast! The Aquarium experience includes two floors, featuring over 24,000 animals from 200+ species. Exhibits from river otters to jellies, sharks, octopuses, giant sea bass & so many more captivate visitors of all ages.
Blue & Gold Fleet
Blue & Gold Fleet is the premier ferry service provider on San Francisco Bay. Visitors to the Bay Area always love an opportunity to see the City’s breathtaking views and surrounding marine beauty and Blue & Gold Fleet has been providing these services for over 40 years.
Flyer Thrill Zone
Experience motion seats, live-action and computer-generated imagery to simulate flight. In-theatre special effects create a sweeping experience for all your senses. Launch over the Golden Gate Bridge, barrel down Coit Tower, zoom through Lombard Street and Chinatown and soar through the Redwood National Forest.
7D Experience
7D Ride Experience: On this interactive Dark Ride challenge, combat a range of enemies (werewolves, zombies, evil robots and more)! Combining 3D video, motion seats, special effects and blasters, this 7D video game experience is a virtual roller coaster unlike any other! You’ll be immersed in another dimension as you compete with other riders to take down a variety of virtual enemies!
Magowan’s Infinite Mirror Maze
Come get lost in a maze of mirrors and colorful lights. Try your way through a labyrinth of endless mirrors, while being met with endless reflections of yourself. Explore the infinite with your friends and family to have a totally sober psychedelic experience.
Bay Voyager
Step aboard the 28′ RIB (Rigid Inflatable Boat) and get ready for a ride on the Bay unlike any you have ever experienced! After you’re outfitted with foul weather gear (to keep you warm and dry from the occasional splash), Bay Voyager takes you around the Bay to take in some of its most famous sights.
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Aquarium of the Bay
Aquarium of the Bay
Learn MoreSmithsonian-Affiliated Aquarium of the Bay on PIER 39 offers a magical lens into the beautiful ecosystems of the San Francisco Bay & California Coast! The Aquarium experience includes two floors, featuring over 24,000 animals from 200+ species. Exhibits from river otters to jellies, sharks, octopuses, giant sea bass & so many more captivate visitors of all ages.
-
Blue & Gold Fleet
Blue & Gold Fleet
Learn MoreBlue & Gold Fleet is the premier ferry service provider on San Francisco Bay. Visitors to the Bay Area always love an opportunity to see the City’s breathtaking views and surrounding marine beauty and Blue & Gold Fleet has been providing these services for over 40 years.
-
Flyer Thrill Zone
Flyer Thrill Zone
Learn MoreExperience motion seats, live-action and computer-generated imagery to simulate flight. In-theatre special effects create a sweeping experience for all your senses. Launch over the Golden Gate Bridge, barrel down Coit Tower, zoom through Lombard Street and Chinatown and soar through the Redwood National Forest.
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7D Experience
7D Experience
Learn More7D Ride Experience: On this interactive Dark Ride challenge, combat a range of enemies (werewolves, zombies, evil robots and more)! Combining 3D video, motion seats, special effects and blasters, this 7D video game experience is a virtual roller coaster unlike any other! You’ll be immersed in another dimension as you compete with other riders to take down a variety of virtual enemies!
-
Magowan’s Infinite Mirror Maze
Magowan’s Infinite Mirror Maze
Learn MoreCome get lost in a maze of mirrors and colorful lights. Try your way through a labyrinth of endless mirrors, while being met with endless reflections of yourself. Explore the infinite with your friends and family to have a totally sober psychedelic experience.
-
Bay Voyager
Bay Voyager
Learn MoreStep aboard the 28′ RIB (Rigid Inflatable Boat) and get ready for a ride on the Bay unlike any you have ever experienced! After you’re outfitted with foul weather gear (to keep you warm and dry from the occasional splash), Bay Voyager takes you around the Bay to take in some of its most famous sights.