Pier 39

Pier 39

Take a historic promenade and add waterfront eateries, lively fairground fun, and whimsical shops. PIER 39 captures the spirit that San Francisco is famous for, just a 5-minute walk from Hotel Zephyr. You’ll quickly see why PIER 39 is one of the city’s most beloved attractions and the focal point of Fisherman’s Wharf. From sea lions to spectacular views, discover all the playful possibilities.


Treat yourself to a treasure hunt among two levels of one-of-a-kind stores at PIER 39. From handcrafted jewelry to saltwater taffy, unique San Francisco collectibles to cozy sweatshirts—discover something new for every occasion among 50+ specialty shops. Get carried away on your shopping spree? The California Welcome Center at PIER 39 can help you ship items back home.
  • Krazy Kaps

    Krazy Kaps

    Where better to head on a chilly San Francisco day than Krazy Kaps for a variety of the craziest headwear around? From pirate hats to twirly beanies, Krazy Kaps carries a special hat for every occasion.

    Learn More
  • Leftys—The Left Hand Store

    Leftys—The Left Hand Store

    Are you left-handed? Do you know someone who is? Get in gear at Lefty’s San Francisco – The Left Hand Store with pencils, scissors, notebooks, can openers and anything else you can think of, designed especially with “lefties” in mind. The store even sells left-handed guitars!

    Learn More
  • Magic Shop by Vanishing

    Magic Shop by Vanishing

    The Magic Shop by Vanishing Inc. is the one-stop shop for all your magical needs! Impress your friends with the magic tricks you learn and purchase, and also take home books and manuals for magicians in training.

    Learn More
  • Only in San Francisco

    Only in San Francisco

    Only in San Francisco has every souvenir and gift you could imagine. No matter what you love about San Francisco, you’ll find something to remember it by at Only in San Francisco.

    Learn More
  • Lola


    LOLA, meaning grandmother in the Philippines, is a locally owned and operated Bay Area business. Filled with items created by local designers, LOLA is the perfect place to honor loving memories and find a gift that reminds you of home.

    Learn More
  • Charms By The Bay

    Charms By The Bay

    Charms by the Bay has the largest collection of charms in the USA. Featuring 14kt gold and sterling silver charms and bracelets, including San Francisco’s main attractions (Cable Cars, Golden Gate Bridge) along with Napa and Monterey. Plus hundreds of other charms to choose from. Our PANDORA Shop-N-Shop collection of beads, charms, rings, bracelets and necklaces are also available.

    Learn More


Find delicious on the daily. Don’t miss The PIER’s iconic dishes—clam chowder served in a sourdough bread bowl and fresh-caught Dungeness crab. From tacos to tiramisu, lobster tails to lasagna, eating at PIER 39 is an experience to be savored—especially with a glass of local California wine and views of Golden Gate Bridge and San Francisco Bay.

Explore More
  • Whether you’re enjoying clam chowder, chili or the soup of the day in a sourdough bread bowl, or feasting on our fresh sandwiches and salads, you’ll soon know why Boudin Bakery Cafe has been called the home of fresh-baked sourdough bread. Be sure to save room for Boudin’s other baked goodies and tasty treats.

    Learn More
  • Crab House is known for its world-famous “Killer Crab®” (2lb+ whole Dungeness Crab roasted in a secret garlic sauce and served on a sizzling iron skillet) as well as sizzling shrimp and mussel skillets, garlic noodles, crab fried rice, crab chowder and more. If you love crab, this is THE place.

    Learn More
  • Fog Harbor Fish House, ranked one of Yelp’s Top 5 Seafood Restaurants in San Francisc, offers indoor and outdoor dining with incredible waterfront views, fresh 100% sustainable seafood, Dungeness crab, award-winning clam chowder, California wines and more.

    Learn More
  • Pier Market is well known for its award-winning clam chowder, mesquite-grilled sustainable seafood and fresh sourdough bread served complimentary to every table. Dine on the heated outdoor patio or in the dining room with views of the San Francisco Bay. Full Bar.

    Learn More
  • Players Sports Grill & Arcade, located at the Bay End of The PIER, boasts 12,000 square feet of dining, games, drinks and bay views.

    Learn More
  • Located halfway down The PIER on the upper left-hand side, Swiss Louis Italian and Seafood Restaurant is a San Francisco tradition since 1936. Our waterfront dining room provides a magnificent view of the Golden Gate Bridge, Alcatraz and the always entertaining sea lions.

    Learn More


Where will a day at PIER 39 take you? Maybe ferrying across San Francisco Bay to Alcatraz. Perhaps exploring underwater tunnels, surrounded by sharks and stingrays. Or even soaring above the Golden Gate Bridge and the Redwood National Forest in Northern California’s only Flying Theater. PIER 39 is jam-packed with attractions and activities for the entire family. From the California sea lions who make the marina their home to a popular mirror maze, get ready for fun morning to night.
  • Aquarium of the Bay

    Aquarium of the Bay

    Smithsonian-Affiliated Aquarium of the Bay on PIER 39 offers a magical lens into the beautiful ecosystems of the San Francisco Bay & California Coast! The Aquarium experience includes two floors, featuring over 24,000 animals from 200+ species.  Exhibits from river otters to jellies, sharks, octopuses, giant sea bass & so many more captivate visitors of all ages.

    Learn More
  • Blue & Gold Fleet

    Blue & Gold Fleet

    Blue & Gold Fleet is the premier ferry service provider on San Francisco Bay. Visitors to the Bay Area always love an opportunity to see the City’s breathtaking views and surrounding marine beauty and Blue & Gold Fleet has been providing these services for over 40 years.

    Learn More
  • Flyer Thrill Zone

    Flyer Thrill Zone

    Experience motion seats, live-action and computer-generated imagery to simulate flight. In-theatre special effects create a sweeping experience for all your senses. Launch over the Golden Gate Bridge, barrel down Coit Tower, zoom through Lombard Street and Chinatown and soar through the Redwood National Forest.

    Learn More
  • 7D Experience

    7D Experience

    7D Ride Experience: On this interactive Dark Ride challenge, combat a range of enemies (werewolves, zombies, evil robots and more)! Combining 3D video, motion seats, special effects and blasters, this 7D video game experience is a virtual roller coaster unlike any other! You’ll be immersed in another dimension as you compete with other riders to take down a variety of virtual enemies!

    Learn More
  • Magowan’s Infinite Mirror Maze

    Magowan’s Infinite Mirror Maze

    Come get lost in a maze of mirrors and colorful lights. Try your way through a labyrinth of endless mirrors, while being met with endless reflections of yourself. Explore the infinite with your friends and family to have a totally sober psychedelic experience.

    Learn More
  • Bay Voyager

    Bay Voyager

    Step aboard the 28′ RIB (Rigid Inflatable Boat) and get ready for a ride on the Bay unlike any you have ever experienced! After you’re outfitted with foul weather gear (to keep you warm and dry from the occasional splash), Bay Voyager takes you around the Bay to take in some of its most famous sights.

    Learn More